Using music to read: the perfect combination of business and society
- using music reading learning potential development center founder blue-violet story on the "entrepreneurial coffee"
"I think, already can't find in China, such as using music to read such a good business opportunity, because it is unique."- blue-violet
entrepreneurshipbackground
* dyslexia Dyslexia, medical term, which means "Dyslexia.Our country the earliest translated as "reading disorder", this is not correct.First, Dyslexia include reading and writing;Secondly, emphasize "difficult" Dyslexia, rather than the "obstacle", difficulties can be improved, and obstacles can't be improved.In a nutshell, dyslexia is intelligence quotient (IQ) in patients with normal or even superior, but reading and writing ability should be reading level lags behind that of the corresponding age.
* 10%Children with dyslexia Dyslexia children in large Numbers.In the United States, the risk is 15%;Hong Kong is 12%;According to Beijing to teach science college of relevant test, the risk of 10% in mainland China.That is the whole of China 15 million children with dyslexia, different level number equivalent to France's population, only in the Beijing area has more than 10, ten thousand people.
Driving force of the entrepreneurs
Our life is choice.At first, I am a publisher, I also don't know, I will focus on dyslexia children when we launch a call "parent-child reading" the publication of the classification, I want to teach parents how to parent-child reading, I did a market research (remember to do market research).
And you want to spend how many money I ask parents to attend the training?Many people say is not willing to participate in.In a way I ask, are you willing to pay for the child?Parents say that depends on what is it, if it is a big deal, sell a house, land sales.Although I think parent-child reading training is a good market, but in China.
Later, I contact with dyslexia, and parent-child reading is a good way to early prevention, speaking, reading and writing difficulties.
I began to generate some ideas.As a successful publisher, I do all the writers in the early years of life worship times, really affect my what?Is reading.So, really can get more help from the reading which is a group, is the children.From then on, my ideal from publishing to the influence from the children to read, I began a career in education, it really makes me a sucker.
I am a very good publisher, 2009 and headhunters staring at me, salary is very high.I don't do as long as dyslexia research, income more than a zero immediately, how to choose?When such choices in front of me, I decided to influence my vision, is what I really want to do, so I made a choice, I found that to overcome dyslexia also can earn with dignity, this is a bright avenue, so I just go on, I'm not stupid.
The difficulty of startup
After leaving the published work, I was involved in the research of dysgraphia.The previous two years, I spent all my energy, dedicated to the study way of overcoming dyslexia application in China.I returned from Hong Kong and overseas with a lot of teaching materials, the materials to China is not directly.And transformation of traditional characters, simplified characters, this is I've developed a few months, I do it happily.
When I start to do market, met with many difficulties.First of all, parents and teachers do not recognise, parents think dyslexia is the responsibility of the teacher, the teacher considered parents didn't take the child, parents blame the child again, think children don't learn well, responsibility is very confused, very few people with dyslexia this concept.
How did I insist on down?Very lucky, I met a Chinese society a good time in the development of enterprises.Won so many awards in 2009, our institutions, these awards not only encouraged me to continue working on it and also indicating a bright road for us.
How to persuade the investors?
In China, I believe, already can't find like using music to read such a good business opportunity, because it is unique.Beijing has 100000 dyslexia children, that is equivalent to Beijing every year, 1 billion of the business, there are 15 million children dyslexia, isn't it a good business opportunity?
At the same time, Chinese parents to the child's education is difficult to imagine more.For such a big market, no one has to do it, means that you have a larger market space, if a parent, his children with dyslexia, but can you help him, he sold the house will come to your class.
We have to do is to promote common sense perception, we also worry about later we prepared is likely to be squeezed, like new Oriental selling corridor.
In China, it's hard to find more conscientious enterprise than using music to read, it is very wide market space, it is a good business, but also has a risk.So I would say to investors, I hope you vote for me.
Investment intention, we also want to do very transparent.For example, recently we get a $700000 investment, and investment companies we signed an agreement, the agreement is about more than a foot thick, the Chinese/English bilingual, detailed lists these two years we will make do with the $700000, fine how much money to buy a notebook, also include what percentage is used for promotion, teaching and maintenance, etc., very detailed.This $700000 to later, we will use about five years to make it fun to read to become a national flagship store, in the future five years there will be about four or five cities have our branches, in this way, we will finish the turnover of 15 million yuan a year.
The social contribution and commercial value
I speak with my foreign counterparts, you can't find in China using music to read such a good company, it can make your money back as soon as possible, and also can help children read and write more difficult.Every time you do a child changed his (her) life.At the same time, parents and teachers to understand the concept of dyslexia, reduces to the child, the child will get a better growth space.
Why in today's social enterprises become the third or fourth power of social development?Because it always make a deal, each completed a deal, have made positive energy to the society.
These two years, I was in Beijing in each primary school lectures, tell the teachers what to read and write is difficult, to tell the teachers must pay attention to these children, in what way to focus on them, and then tell them some simple screening methods, some teaching methods used in class.
We helped many poor students and let them to teach kids who can afford fee.We've been to juvenile reformatories for compulsory education.
Social enterprises "cross-subsidy"
We do is a means of prevention education Samaritan to help the poor.Social enterprises there is a word called "cross subsidy".What is a cross subsidy?For example, Hong Kong has a dedicated to dyslexia children's fund, children come to class is based on the annual family income rate.For example, annual income is 100000 yuan, you need to pay 1000 yuan per hour;If your annual income is 50000 yuan, you need to pay the cost of 300 yuan per hour;If the annual income in Hong Kong under the social security line, you can free class.Through charge the cost of the high-income group, subsidies to low income group, and let the normal operation of institutions, this is the cross subsidy, this also is a social enterprise is very perfect works.
We adopt cross subsidy way, through calculation, we can a week in the breaks one of five children.
Staff salaries, institutional power
We recruit teachers only hire two professional: psychology and education majors, and must be worked for two to three years, taught in primary school students or pupils can only be in by psychological counseling, to accept our training, and then you can mount guard.
Teachers' daily work is at home in the morning to do class research, tweeting do network maintenance, in the afternoon they came to institutions in class, in class the teacher with the school, with special children, and parents together.
At present, the company has 15 employees, volunteers, there are a lot of, the light registered volunteers more than 1500 people last year, has trained more than 500 volunteers.
Treatment of our staff, the highest monthly salary is 6000-7000 yuan, the lowest is 3000 multivariate, insurance, teacher just pay a little bit lower.About 30% of the total wages of the institutions.
Let the modelcopyIt easy to
In Shanghai, tianjin, shenzhen, nanjing, has 10 people apply for joining, say as long as we put to join they will apply for, if you know a little business, head at the same time, may wish to analyze the market, if only one do the city, the market is big enough, the only threshold copy it is technical threshold.
Our technology is very good, this two years professor invited a lot of Hong Kong to coach us, we also received a lot of technology award.We are difficult to read and write to improve method won the national ISO9001 certification.
Can join as a business, you will focus on technical standard and standard in the local implementation of the problem.By the end of this year, we developed a network platform, the platform is a popular teaching.After each class, you put every child each input computer training project, we give you open the background, and then the background will be generated automatically every child next class curriculum, this completes the quality control.To every once in a while and then will give us, the teacher in class video shot in Beijing, we have a special interest group, the teacher of franchisees rating, which is divided into primary teachers, secondary teachers, tertiary level of teachers and so on, at this level we give the teachers salaries.
With this network platform, it easy to copy our model.
We will set up a lower league, the likelihood is 30000-50000 yuan, in this way, we can let the children in the remote area can benefit from.We work with cui always dollar foundation in recent years, for rural teacher training, we are free to teacher training, and open some accounts, let them free to use our course, this is totally dependent on advanced network technology can achieve.
Policy advocacy and preliminary attempt
Our analysis, now the domestic in solving dyslexia in what stage?The answer is the primary stage.The primary stage is the most important is the problem?Is popular.Popularization is the most important, just like early to let people know what AIDS is, let more people know is better.
Spread to do?At first, I went to school and community lectures, let teachers and parents know about dyslexia.But one Hong Kong colleagues told me that it is wrong to do so.He said, that's not the public popularity, you need to let everyone know to form the care, concern and understanding of this group, as we don't only to HIV/AIDS prevention and control of the patient's family speak.
Public popularization need countries to do, so we try to advocate the government to do the work.At the same time, we should promote the legislation, there have been five delegates agreed to help us to raise the bill, we want to insist on five to 10 years, the Chinese government's attention, hope to focus on the government procurement dyslexia children.
Is very happy, last year, the government finally take action.Chaoyang district bought our social service, social organization office in chaoyang district popularization dyslexia common sense, although very little money, only 160000 yuan, but the Chinese government has begun to action.From taking action to solve the problem, it is need a process, government procurement, our project shows that the government is trying to solve the social problems, therefore, we provide services must be standard, high quality and reputation is very good.
