Chinese Version

Public Leadership Development

1. Overview

Charity organizations began to flourish in China since 2008. With ever improving policy environment and public recognition in China, charity organizations face a huge opportunity. However, young Chinese charity organizations also have many big challenges, such as cross-sector barriers, insufficient resources, incapability and uncompetitiveness. Under these circumstances, leadership capacity of a charity organization will determine its potentials and future development. Against this background, YouChange Neo-Philanthropy University (under construction) joined hands with Beijing Huizeren Volunteering Development Center to launch the Public Leadership Development (PLD) project.

The project takes social problems as its starting point and develops a curriculum that focuses on the real capacity of future charity leaders. In this one-year part-time project, we aim to improve the overall capacity and in particular organizational development capacity of trainees to promote social innovation and philanthropy in China.

2. Curriculum

In light of the mission and objectives of this project, PLD workshop has two parts: 100 hours of online learning and 80 hours of outline learning, including 40 hours of centralized training and 40 hours of workshop. The total study time is 180 hours. 

Table1: PLD Curriculum  


Online learning

Outline Learning



Centralized training, group workshop

and learning by doing





1,000 characters

5,000 characters + oral exam


Tests on 12 courses

10 workshop presentations


Online learning certificate

PLD graduation certificate

 I. Online Learning

PLD online trainees watch online training videos, finish homework and papers, and learn by themselves. The curriculum is as follows:

1. Curriculum

The curriculum aims to address core issues and current needs in the cultivation of neo-philanthropy leaders, and integrates relevant theories and public leadership model. Outline learning has three parts—social leadership, organizational leadership and personal leadership. Twelve courses (see the following) have been developed at these three levels and recorded as videos. It is hoped that online learning will help more charity leaders in China broaden their horizon, acquire knowledge and learn technology to better promote charity organizations and philanthropy in China.

Table 2. Online Learning Schedule

Topic 1: Social Leadership

Topic 2: Organizational Leadership

Topic 3: Personal Leadership

Course 1: Chinese Politics and Globalization (8 hours)

Course 5: General Theory of Public Leadership (4 hours)

Course 11: Self and Role Cognition of Leaders (16 hours)

Course 2: Economics and Business Model (8 hours)

Course 6: Strategic Leadership of Charity Organizations (8 hours)

Course 12: Pressure Management and Supporting System of Leaders (8 hours)

Course: Civil

Society and its Development (8 hours)

Course 7: Team Leadership Skills

(16 hours)


Course 4:

Social Advocacy and Impact (4 hours)

Course 8: Resource and Partnership Development (8 hours)



Course 9: Organizational Change and Social Innovation (8 hours)



Course 10: Leadership Succession and Development (4 hours)


28 hours

48 hours

24 hours

2. Procedure

l Registration: everyone can register online and become a trainee of PLD project of YouChange Neo-Philanthropy University. Due to limited cyberspace resources, we plan to have 500 registered trainees in 2012-2013.

l Online video: according to their needs, trainees should select at least six courses in online learning and complete homework.

l Online workshop and tutorial: trainees can share their experience, opinions and questions on the learning forum, and online discussion and tutorial will be held between trainees and their tutors.

l Thesis: trainees are required to finish a one-thousand-word paper on the basis of their online learning and work experience and submit it to the project management office. After assessment and review, trainees will get PLD Online Learning Certificate of YouChange Neo-Philanthropy University.

l Time: online learning registration will be valid for one year (October 2012 – October 2013); those who get online learning certificates will be recorded in the Alumni Association of YouChange University database; online learning can be extended for one year automatically and trainees will continue to enjoy online tutorial and be given preference in access to financial support of charity project from YouChange.

II. Outline Learning

In outline learning, PLD provides centralized training, face-to-face discussion between trainees and tutors, volunteer service grants (VSGs) for NGOs, charity coaches, learning by doing and thesis tutorial. The curriculum is as follows:

1. PLD centralized training: personal leadership development

Centralized, closed-door and intensive training will be held at the beginning of each academic year for four to five days. The training aims to help trainees build team trust, develop personal potentials and social capital, improve self cognition, awareness and management, enhance communication skills, and promote mental development.  

The curriculum:




1. Opening ceremony

Watch video, organizer’s briefing, alumni sharing and PLD overview

Acquire full picture of PLD project and get ready for one-year learning

 2. Introduction (five-day training overview, objective and contents, rules and methods)

3. Team building (stranger-friend, chaos-rules, estrangement-affinity, individualism-team work spirit)

Training’s journey, ice-breaking game, role play, organizational evolution, group building and board display

Fully understand the training process and its importance, make new friends, reach consensus on training, and personal experience of how to build a small “civil society”

4. General theory and test of leadership

Charity leadership PPT, game, group discussion, personal leadership test

Understand basic theories of charity leadership, and personal leadership test

5. Leadership pressure test and self-management

One-minute pressure test, group sharing and thematic lecture

External and internal experience, understand the methods and mechanisms of self-management

6. Leadership self cognition and team communication tutorial (Harley window, NLP)

Group psychological tutorial

Understand oneself and improve self cognition and team communication capacity

7. Homework

Leadership group activity

Experience of self management and leadership

Two approaches: centralized training and thematic workshop

1. Training 






Understand external environment and policy, broaden horizon and think systematically

1. Field visits to government departments, businesses and academic institutions
2. Online learning and exchanges

8 hours
8 hours/month*8 months


Improve organizational development and management capacity, enhance communication and incentive skills, and promote cross-sector cooperation and resource integration

1. Thematic sharing salon
2. Coach group activity
3. Learning by doing

4 hours/time*4
4 hours/month*8 months
8 hours/month*8 months


Strengthen leadership role, improve personal leadership and help build personal social support system

1. PLD team building
2. Psychological consultancy (additional fees)

8 hours




192 hours

1. How to learn

l Workshop management: there are four coaches responsible for four groups of trainees to support the project management group in project implementation.

l Field Visit: we will organize cross-sector field visits and internships and plan to visit civil affairs and social management departments, multinationals such as Intel, IBM and HP, universities, research institutes, foundations and other charity organizations.

l Coaches and tutors: the coach will organize at least four-hour coaching activities every week for each group with a theme decided by actual conditions and project implementation; the tutor will attend coaching activities as appropriate to give guidance and have exchanges.

l Team building: eight hours will be spent on team building activities with remaining time decided by the group itself in team building.

l Tutorial: the coach will organize a thematic sharing salon (four hours) every two months; two tutors will attend each salon and give guidance on the research and learning of trainees as well on the questions put forward by coaches.

l Psychological consultancy: professional psychological consultants can provide services to trainees for their personal needs. This consultancy is chosen and paid by trainees themselves.

2. Learning by doing

Each trainee will focus his or her research on leadership questions and challenges in their work, spend no less than 8 hours/month in research to complete their case papers, receive tutorial consultancy and guidance at the same time, and pass oral exam on their thesis before graduation.


a. Trainees should fill in Thesis Proposal before they begin their thesis, and prepare a PPT on their thesis proposal; as for selecting topics for thesis, trainees can seek advices from their tutors (see the following list).

b. Trainees submit research questions to their coaches who stay in regular contact with tutors to reply to trainees’ questions; trainees can also have one-to-one exchanges with tutors in PLD activities.

c. Before graduation, trainees are required to submit the final paper on learning by doing and attend oral exam; those whose overall performance meets criteria will get certificates.

3. Thematic sharing salon

In addition to centralized training, each coach will organize a thematic sharing salon every two months for his or her group. At least two tutors will attend each time to offer guidance on learning by doing and organizational development. This salon provides an opportunity for exchanges between trainees and between trainees and tutors. It is also an important channel for trainees to consolidate and expand their social capital.

4. List of PLD tutors:

Mr. Imran Wali Ahmad (Tiri-Making Integrity Work Founder, UNDP Senior Governance Advisor)

Tang Min (counselor of the State Council, macroeconomist and President of YouChange Neo-Philanthropy University)

Yang Tuan (Fellow, Social Policy Research Division of Chinese Academy of Social Sciences)

Tao Chuanjin (Professor, School of Social Development and Public Policy, Beijing Normal University)

Huang Haoming (Vice Chairman, China Association for NGO Cooperation)

Dong Qiang (Lecturer, College of Humanities and Development Studies of China Agricultural University)

Shi Zengzhi (Professor, Center for Civil Society Studies, Peking University)

Jin Jinping (Professor, Law School of Peking University)

Yuan Yue (Chairman, Horizon Research Consultancy Group)

Liu Nianning (Director of CSR and Cooperation with Governments and Universities in Greater China, EMC)

C. Y. Yeung (CSR Director in China, Intel)

Zhang Lanying (Chief Representative in China, Leaders’ Quest, UK)

Zhang Lihua (Chairman, Rural Women)

Zhai Yan (Chairman, Beijing Huizeren Volunteering Development Center; advisor, YouChange Neo-Philanthropy University)