International experience ＂and＂ watch open new visually impaired vision

 In general, a reliable business rule is: excavation is not meet the market, target customers and to customise products.And, under the laws of the United States in Washington entrepreneurs Jin Hengxiu Hyungsoo (Kim) is playing to the iron plate, a set of specially designed for the blind is equipped with braille watch reaction than expected.From which he learned what is "harmony Design" (Inclusive Design).

Jin Hengxiu focus group interview with some visually impaired friends, and learn the observer-based cutting force watches not through voice tell time (can't use in quiet places), is the need to the user to open the surface touch pointer (often strumming your time).And, more importantly, Jin Hengxiu braille watch just like this kind of product no, instead, these special designed for the blind highlight the defects of users, the visually impaired felt very uncomfortable.

Jin Hengxiu abandoned the braille and, therefore, to design a set of let everybody can use watch, whether or not to blind cell, this is the so-called "harmony" design.

One year later, Jin Hengxiu took new watch prototype show the same focus group, this watch is called Bradley, to the disabled Olympic gold medal swimmer Bradley Snyder got its name.Bradley surface without pointer and the magnet to affects two balls substitute, a representative clockwise around the BiaoShen periphery, another is rolling on the surface of the slots on behalf of the minute hand.With magnetic traction, even when users in touch through the ball, as long as the rocking watches, balls are magnetic sucked back into the correct position.

Sure enough, Bradley has even normal people are fondle admiringly, in particular, because in many occasions based on civility is not a suitable to look downWatches, such as meetings, interviews, appointments, etc., with Bradley, "touch" will be used to sense of time.

(called Bradley and watch）

However, most investors for Bradley is indifferent, the reason is that the watch industry itself is very competitive, plus Bradley design is considered too simple to be patented.Jin Hengxiu always investors cannot be obtained, so have to use personal savings, but also to the crowd raised platform for funding.Surprise, just a month he just sold 4500 Bradley, orders from 65 countries, a total of nearly $600000.

After completion of this batch of order Jin Hengxiu is expected to once again to investors sell Bradley.At the same time, he have also begun to develop a product: "and" the alarm clock.Because most of the alarm clock on the market at present can't set time for the blind, can't check whether the alarm clock is started.So he prepared on the basis of the design of the Bradley, developing a more visually impaired friends can operate the function of the alarm clock.